Be aware: at the time of report production, Meta’s marketing resources only showed viewers gender data for “female” and “male” users.
For that reason, we advise substantial warning when evaluating the values for social media marketing consumer identities revealed During this 12 months’s studies with All those printed in former decades, especially because changes inside our documented values can be the result of “corrections” within the resource data, rather than all tendencies will be the results of changes in actual person behaviour.
What's more, on account of complexities related to de-duplicating customers across unique social platforms, the methodology that we use to determine social media consumer identities could at times only variable end users of the social media System which includes the largest active viewers from the respective place at time of report creation.
Now we have optimized the down load knowledge of historical data. You could now obtain month to month / day-to-day archives right.
You’ll also locate the complete Electronic 2025 report for Hong Kong in the “total report” area in the direction of the bottom of the web site, but we’ll get started this informative article by taking a look for the vital headline numbers for Hong Kong this year.
In this kind of situations, the figures that we report for social media marketing consumer identities may additionally exhibit a consequent decrease in Over-all social networking activity, but This is often only as the platforms’ instruments will not enable us to re-obtain revised data for historical intervals.
Having said that, Notice that Some connections may possibly only include providers for example voice and SMS, plus some might not contain usage of the world wide web.
Certainly, in many instances exactly where our social media marketing user identities figures exhibit declines, it is actually unlikely that genuine social media marketing person figures have declined to the exact same extent, which is among the reasons why we consult with “social networking user identities” rather than “social networking users”.
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For additional context, right here’s how Hong Kong’s whole inhabitants broke down by age team Firstly on the year:
Hong Kong is taking the intensive branch banking procedure flexibility to disseminate data within the external posture with a timeliness of more than one month.
Notice: at the time of report manufacturing, Google’s advertising more info and marketing means only posted viewers gender data for “feminine” and “male” customers.
Be aware that TikTok makes it possible for Entrepreneurs to target TikTok adverts to consumers aged 13 and higher than through its advertising equipment, but these resources only demonstrate viewers data for people aged eighteen and higher than.
Turning our focus to person demographics, data published from the ad organizing tools of top social media marketing platforms indicates that there have been five.